Friday, 19 March 2010

FWC attends Concord's "How to translate advocacy into media"

FWC media expert Larry Fergeson participated in the 4th Communication meeting of Concord in Brussels from 15-16 March 2010. CONCORD is the European NGO Confederation for Relief and Development. Its 18 international networks and 24 national associations from the European Member States represent more than 1600 European NGOs vis-à-vis the European Institutions. The main objective of the Confederation is to enhance the impact of European development NGOs vis-à-vis the European Institutions by combining expertise and accountability.

This meeting deepened the 2009 training that provided the first information on “how to improve your relations with the media”.

This meeting helped to translate an advocacy strategy into media messages based on the Aid Watch case study. The meeting also gave members a chance to practice skills and prepare the 2010 Aid Watch campaign.

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